Lets hit illiteracy for a BIG SIX!

The company, part of Reliance Capital, has tied up with the International Cricket Council and a global non-profit organisation, Room to Read, to promote literacy and gender equality in education by contributing 25,000 for every six hit during the World Cup.

The initiative, christened 'Boundaries for Books', will make funds available to Room to Read for establishing libraries and providing local language and English books to disadvantaged children across India.

Reliance Big FM, with a special 'Hit illiteracy for a six' segment, Big Cinema, Big CBS and various other Reliance ADA Group platforms are also being used to popularise the campaign.

The public will also have the opportunity to contribute to this cause through convenient payment gateways, such as SMS, cheque or by logging on to the

 website:  www.facebook.com/RelianceLifeInsurance.

Ten things to learn from Japan & Their People....

1. THE CALM
Not a single visual of chest-beating or wild grief. Sorrow itself has been elevated.

2. THE DIGNITY
Disciplined queues for water and groceries. Not a rough word or a crude gesture.

3. THE ABILITY
The incredible architects, for instance. Several Buildings swayed but didn’t fall.

4. THE GRACE
People bought only what they needed for the present, so everybody could get something.

5. THE ORDER
No looting in shops. No honking and no overtaking on the roads. Just understanding.

6. THE SACRIFICE
Fifty workers stayed back to pump sea water in the N-reactors. How will they ever be repaid ?

7. THE TENDERNESS
Restaurants cut prices. An unguarded ATM is left alone. The strong cared for the weak.

8. THE TRAINING
The old and the children, everyone knew exactly what to do. And they did just that.

9. THE MEDIA
They showed magnificent restraint in the bulletins. No silly reporters. Only calm reportage.

10. THE CONSCIENCE
When the power went off in a store, people put things back on the shelves and left quietly!

Birds need you this Summer!!!!

Summer is here and its going to be equally harsh to the animals around us.  Kindly do your tiny bit by keeping a bowl of fresh water out side your balcony  or garden.

"Until one has loved an animal, part of their soul remains unawakened."

Effects of Excess Use of Mobile Handsets (part1)